Habbo Hotel's success in attracting nearly two million registered members makes the site an ideal vehicle for reaching a highly desired teenage market in a cost effective and flexible manner.

The site receives over 400,000 visitors a week, who spend an average of 35 minutes online per session. Habbo Hotel members are comprised of an equal 50/50 boy-girl split, and account for 21 percent of teenagers who are online within the UK.

Habbo Hotel is in touch with the attitudes and motivation of its teen audience and is committed to providing innovative advertising solutions. The international reach of the site offers the ability to target individual users by country through sponsorship, advertising and market research.

The public spaces in Habbo Hotel are the highest traffic areas of the site, and are available for third party sponsorship. A recent branding campaign to promote the Clearasil Face of the Future competition successfully drove 57,000 unique users through to the Clearasil site. In the first four weeks of the campaign, 46 percent of the total competition entries came from Habbo Hotel.

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